Calculator tool

Lifetime Value Calculator for martial arts schools

Estimate the total revenue potential of each student. Use the result to plan growth, compare marketing spend, and see what even a few extra months of retention is worth.

Student lifetime value

LTV is the total revenue you can expect from one student over their time at your studio. This calculator multiplies monthly membership plus extra spend by average retention.

Retention

Raise LTV with AI retention tools

A small lift in how long students stay can change the number above by hundreds of dollars. Start on DojoTrack’s free plan — AI student retention scores flag at-risk students before they leave, included from day one.

AI-powered drop-off prevention

Attendance, payment history, and engagement patterns surface students at risk of leaving, so you can intervene before they cancel.

Retention analytics

Track retention over time and see how follow-up and automations extend lifetime value across the studio.

The impact of better retention

If you extend average retention by just 3 months, LTV jumps. At $150 in monthly revenue per student, moving from 12 to 15 months adds $450 of lifetime value per student.

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Lifetime Value Calculator for martial arts schools

Student lifetime value

Keep students longer. Grow LTV.